If you don't know, companies have already started using twitter as it is the new way to promote, connect and brand a company. In my last post I mentioned if your company is not using twitter then your company is going to miss out be crushed.
So why bother using twitter for your business? Even twitter themselves know about the power of using twitter for business that they've set up a special twitter 101. Here is what twitter says
Here are reasons that we've come up.
Connecting with customers
This is the main reason why you should use twitter for your business. You will be able to connect with your customers because they themselves are using twitter. Twitter has become a daily routine where people log onto it every single day, some log onto twitter the first thing they wake up even before brushing their teeth. If you have an unsatisfied customer you will hear them on twitter. This will help your company to help them. On the coming days I'll be going deeper about how you can "spy" on tweets using free tools like twitter search.